THE digitally empowered CEO

the strategic skill-set for business growth in a digital world

educating CEO’s and Marketing Directors in six & seven figure businesses, to drive stronger digital results from agencies and teams

How much is not understanding digital marketing strategy costing your business?

As an emerging and ever-changing aspect of your business success, it’s critical you understand your Digital Marketing at a top level – what is working, what is not, and what decisions you can make to impact results.

Often agencies or internal teams do not provide you with foundations to know the questions to ask. Or, when you do ask – the jargon is too hard to navigate.

The impact on your business from mismanaged digital strategy, is not just the investment in the resourcing and advertising spend – but it’s the missed revenue opportunity of when your strategy is effective.

Let’s work together to strengthen your digital knowledge, and arm you with enough information to be dangerous.

Pull up a chair, grab a coffee and let's upsize your digital acumen.

CEO & Director Coaching

Having run a Digital Marketing Agency for over 12 years, I have worked with countless women just like you, and I have developed a blueprint to coach you to be a Digitally Empowered CEO.

Digital Marketing Speaker

I love to inspire audiences with motivating keynotes and presentations that squash digital overwhelm, increase digital acumen and expose the truth of running a small business for over 12 years.

Build Confidence Program

My Digital Confidence Program is perfect for business owners who want to DIY their Digital Marketing, but need the foundations of how to master it. A self-paced course based on our Award Winning Agency model.

Topics I Discuss

01.

Motivation

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02.

Vision

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03.

Strategy

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04.

Leadership

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05.

Self Improvement

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06.

Self Awareness

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07.

Confidence

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08.

Life Skills

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We All Need Help to Realize What We Want Most.

One-on-one / CEO Coaching

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Business Coaching

Management Coaching

Workshops & Seminars

What it's like to work together

Effectively DIY your Digital Marketing without the Overwhelm

Join now and be mentored to create effective digital marketing strategies and execute them each month.

Enjoy some coffee powered content

Last Thursday night, I was invited by NSW Founders

Last Thursday night, I was invited by NSW Founders to a Speed Mentoring event for their New Wave program at Fishburners in the Sydney Start Up Hub.⁠
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UNSW’s New Wave program is a one of a kind incubator that arms female founders with the right professional network and industry experts, to up-skill and launch their own startups. ⁠
Allowing them to form teams with like-minded women, collaborate on an idea and learn essential entrepreneurial skills like pitching, leadership and design thinking. The program steps them through how to create a startup backed by coaches and mentors.⁠
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It was such an honour to be a guest Mentor at this fast-paced event where New Wave participants shared their early-stage business ideas. I was blown away with how concise their pitches were after only a few weeks in the program, how open they were to feedback and the calibre of new ideas that were on the table.⁠
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I look forward to seeing how they all go in the upcoming Pitch Night!⁠
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#smallbiztips #womenownedbusiness #smallbusinesslove #smallbusinesstips #smallbusinesssupport #digitalmarketing #womeninbusiness ⁠
#bosslady #entrepreneurlife #startuplife #entrepreneurs #entrepreneurship #businesswoman

In today’s episode I am joined by Lauren Stokoe,

Podcasts not only help to build authority, but the

Podcasts not only help to build authority, but their education and discovery potential is huge. I started in a podcast by @jazzejervis_ on the Zone of Genius, and then went so deep on the Body Graph and Human Design, and my mind was blown.

#humandesign #humandesigngenerator #bodygraph #podcastersofinstagram #podcasting

Recently, I started throwing around the name "Soci

Recently, I started throwing around the name "Social Media Veteran" for myself 👵🏼⁠
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You see, I've been in digital now for well over a decade. In fact I started back when Facebook had a thriving monopoly on Social Media, Cat Memes were everything and paid ads and Instagram were just whispers 🤫⁠
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In the Social Media golden era (early 2010's), I was able to help so many small businesses thrive using digital strategy as well as build my own skill set in Social, Web and Paid Ads. ⁠
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The satisfaction of making a personal impact on these business owners’ lives, and the fast-evolving digital landscape, ignited my passion in a different way to my corporate Marketing career that I'd spent over a decade building.⁠
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And so I began building my (non)Agency, that today thrives with a team of 10 women who share my ideals and passion for small business success 💕⁠
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The Marketing industry has evolved to be multi-dimensional. Digital now gives rich data that gives us the opportunity to demonstrate ROI alongside non-tangible benefits of the work we do (those Accounting days came in handy after all).⁠
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And although I feel like I've been here, riding the roller coaster for decades, I am also continually reengaged by the next wave of change on the horizon 🌅⁠
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#socialmediatips #entrepreneurlife #socialmediaforbusiness #onlinemarketing #businesstips #digitalmarketingtips #socialmediamarketingtips #entrepreneurship #contentmarketing #marketingstrategy #businessowner #digitalagency #marketingagency

I loved being a guest on the Brand Builders Lab Po

At High School, I was great at Business Studies, E

At High School, I was great at Business Studies, English and Mathematics, so naturally, when I was unsure what career path to take, I was offered Accounting as a viable career path (it seems they looked past my 6 years of dedication to both Drama and Music studies).⁠
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When I was offered an Accounting Cadetship alongside a Bachelor of Business at UTS, I was thrilled. I had a full-time job straight out of school and support to study at Uni – my whole career plan was unfolding with little effort.⁠
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Fast forward 18 months, and the time to pick Majors came, I reflected on my time at the firm, my love of the Firm Newsletter (that I created and maintained), my Presidency of the Social Club, and my role in all Event and Celebration planning, and I had to admit that my passion was not just for the numbers, and so just shy of 21 - I had my first career change! ⁠
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Did you have a career pivot? Or is it still on the cards?⁠
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#smallbiztips #womenownedbusiness #shopsmall #smallbusinesslove #smallbusinesstips #smallbusinesssupport #digitalmarketing #womeninbusiness #supportlocal⁠

Which social media channel is superior? And how do

Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.”⁠
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This is a great breakdown of not just how to pick the social channels for your business, but also what different digital channels can achieve for your business. Looking at organic, paid, email and more.⁠
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#podcasting #podcastinglife #podcastlife #podcaster #podcastersofinstagram #newpodcast #newepisode #applepodcasts #podcastsofinstagram #spotifypodcast #podcastpodcast⁠
#socialmediatips #marketingonline #instagrammarketing #marketingtips #marketingstrategy

It’s been a year since I decided it was time to

It’s been a year since I decided it was time to stop hiding behind my business and step out, owning my expertise and investing in communities that would push me forward.

Here’s what I learnt.
✏️ the people you surround yourself with have a huge impact on your thoughts and actions
✏️ In a sea of noise, there is still a place for your unique thoughts and points of view
✏️ Taking the plunge, showing up more, starting a podcast, sharing knowledge through coaching, ## have all made me believe in myself more and what is possible
✏️ although it’s been a year, it’s only been a year. I’ll look back a year from now and have learned even more, grown even more achieved even more.

#personaldevelopment #personalbranding #personalgrowth

Highly recommend The Big Leap, by Gay Hendricks. I

Highly recommend The Big Leap, by Gay Hendricks. I read it about 2 years ago now, but intend on having another read of it in the next month.⁠
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@hendricks.gay shares how to step out of your Zone of Excellence and into your Zone of Genius - what you most love to do and what makes your biggest contribution to other people.⁠
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Has anyone else dived in to finding their Zone of Genius? How did it change things for you?⁠
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#smallbiztips #womenownedbusiness #smallbusinesslove #smallbusinesstips #smallbusinesssupport #digitalmarketing #womeninbusiness ⁠
#entrepreneurlife #successmindset #investinyourself #mindsetmatters #motivationalquotes

It's a funny thing running an Agency, but having n

It's a funny thing running an Agency, but having never been Agency side. For a long time, I felt it was my biggest weakness. ⁠
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I don't drive my agency like an agency. I care far more about how my team feel and what my clients are achieving, then if we hit a sales target (truth be told, we haven't worked to one - ever).⁠
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I know we could have scaled bigger by now. Probably be more profitable too. Won a stack of awards. Taken out office space with a ping-pong table. ⁠
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But instead ... I have driven stability. I have led with empathy. I have navigated a pandemic. And now will steer the ship through an economic down-turn. ⁠
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I am passionate about the work we do, I am passionate about the team that journeys with me, and I am passionate about the businesses we get to market. ⁠
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And that for me, makes my (un)Agency Model, perfect for all I want to achieve.⁠
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#smallbiztips #womenownedbusiness #smallbusinesstips #smallbusinesssupport #digitalmarketing #womeninbusiness⁠
#marketingdigital #marketingstrategy #socialmediastrategy⁠
#successmindset #businesstips #businessmentor #businessowner #ceomindset #ceomentor #ceowomen

Knowing it is less then a month until I get to imm

Knowing it is less then a month until I get to immerse myself in the validating and healing energy of these women, hand picked by Ami from @craftcoachinganddevelopment, who has held space for us as individuals for years but recognised all we could achieve by being together, gives me the most wonderful anticipatory energy.

Ami is not just the sort of coach who gives you guidance, or who checks in on you when she knows your plate is overflowing - she’s the kind that jumps up and fishes your damn emotional resolution post it note out of the fire-free zone you drop it in, so you can watch it burn proper.

Counting. Down.

@cherie_clonan
@jarrah_brailey
@kyliehannaford
@sarahspence_content
@simplystemsflorist
@zarjarv

It is nearly a decade since Facebook Marketing Exp

It is nearly a decade since Facebook Marketing Expert @mari_smith said "Content is KING , but engagement is QUEEN and she rules the house!!"⁠
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And despite the changes across digital and the algorithm, this still rings true.⁠
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The way to win with digital is still to produce the best content, but to produce it with the purpose of engaging our audience. Otherwise its content for contents sake... and we don't need more of that! ⁠
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I would love to offer up another player. The Queen's Corgi. We know they were loved dearly by the Queen and where a sense of joy for her - I'm going as far to say - they increased her engagement.⁠
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I give you Consistency. The Queens Corgi!⁠
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The best content, that connects with our ideal client builds engagement. Consistency, builds stronger engagement, deeper impact and memorability. Consistency leads to conversion. Consistency is force behind engagement.⁠
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Do you agree? 🐕️⁠
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#smallbiztips #womenownedbusiness #smallbusinesstips #smallbusinesssupport #digitalmarketing #womeninbusiness⁠
#marketingdigital #marketingstrategy #socialmediastrategy⁠
#successmindset #businesstips #businessmentor #digitalstrategy #businessowner #ceomindset #ceomentor #ceowomen

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