Mary-Anne Amies

CEO & Digital Marketing Mentor

Experience: With a business and marketing career spanning over 25 years, I have extensive experience working in industries including Skincare, Beauty, Apparel Product Development & Retailing, for some of Australia’s most loved brands. I was always hungry to learn and experience first-hand the inner workings of businesses, and went straight into full-time work out of school while studying my Bachelor of Business.

Passion: My passion is providing solutions to small business owners, that motivate and inspire them. I feel personally rewarded by seeing the businesses we support grow. I am endlessly passionate about the digital landscape and the cost-effective impact it can make. Equally my passion extends to supporting up-and-coming digital marketers to get a solid grounding in strategic digital marketing, in an environment that nurtures them to be their best, and values them as individuals.

Interesting fact: I loved studying drama, music and performance throughout high school. I can play a range of musical instruments (although am pretty rusty these days) and have performed on stage in plays and musicals – something I hope to get back to one day.

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I've Supported Marketing Professionals within

The Marketing Agency Built for Small Business

Launching my own digital agency in 2010 allowed me to leverage my big business experience to focus on creating opportunities for small businesses, maximising what was then an emerging marketing approach, but today mainstream marketing.

Fast forward 15 years, and Wise Up Marketing is a successful seven-six figure business that has helped over 1200 businesses to leverage digital marketing, as well as developing the digital marketing careers of over 25 team members.

I set out to create a model that truly valued Small Business, and although Agency is seen as a dirty word, I have led a team that is passionate about driving results for the small businesses we work with, through innovation, creativity and accountability. It’s one of the reasons we were awarded the 2022 Australian Small Business Champion Award.

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