CEO Briefing IP Australia | Episode 29

In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering a trademark for your business.

IP Australia approached me as part of their educational efforts to better inform small business owners of the role that registering a trademark can play in their business – even when they are just starting out. I eagerly accepted, as over the years I have seen first-hand how business trademarks are so confusing and can feel like a big business decision. I hope this episode helps to simplify trademarking so you can confidently make the best decisions for your business.

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This podcast is intended to provide general information regarding intellectual property and does not constitute legal or professional advice. It is not intended to take the place of legal or professional advice and should not be relied upon as such.

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