Maximising Digital Marketing During Tough Business Times | Episode 81

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this episode ) and Acquisition Marketing quick wins that you can leverage right now. I also dive into email marketing and how it can be used for both retention and acquisition… plus my one hot tip that you can implement straight away that 50% of SMEs aren’t taking advantage of.

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