Author name: lyndalharris111@gmail.com

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your […]

In this episode of Ready Set Paid Ads, we delve into Meta’s latest update, Andromeda, which promises a revolution in ad targeting and personalisation. We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads? The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical

In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you’ll learn in this 10 Minute Hack.   I’ll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a

In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses. She highlights the platform’s advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer

In this episode of Ready Set Paid Ads, we we’re talking meta AI enhancements in another 10 Minute Hack . I’m sharing what I am saying yes to as Meta continues to roll out AI Enhancements (with some becoming harder to avoid). And what I am definitely avoiding for now. I even pull up the

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. I’m sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. We’ll break down signs that indicate a