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In this episode of Ready, Set, Paid Ads, we explore Meta’s new one campaign strategy that promises to simplify ad management and improve results. By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilizsation. We discuss the integration of Andromeda, Meta’s AI tool, to optimise ad […]

In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St. James one of Australia’s most sought-after speakers and trainers on the digital economy and social media. The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple platforms effectively, and strategies for campaign management. Dante

In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off. We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your

In this episode of Ready Set Paid Ads, we delve into Meta’s latest update, Andromeda, which promises a revolution in ad targeting and personalisation. We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads? The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical

In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you’ll learn in this 10 Minute Hack.   I’ll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a

In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses. She highlights the platform’s advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how