Ready Set Paid Ads Podcast

Organic & Paid: The Ultimate Social Media Power Couple | Episode 118

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple! We explore how paid ads can be transformative for your business, but they can’t succeed fully without a solid organic foundation. Diving into why a strong organic presence can help refine audience targeting and […]

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Do You Ads? With Bel Irvine | Episode 117

In this episode of Ready, Set, Paid Ads, I’m joined by Google Ads specialist Bel Irvine. Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads

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Run effective, low-cost ad campaigns on Google and Meta

Run effective, low-cost ad campaigns on Google and Meta | Episode 116

Paid ads can feel out of reach for small businesses, but they don’t have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. Learn how to: Master Google Ads on a budget: Discover keyword research tactics, campaign types, and

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Wrap, Review and Learn from your 2024 Ad Campaigns

Wrap, Review and Learn from your 2024 Ad Campaigns | Episode 115

As we start a new year, let’s reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit. We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did you see room for improvement? By

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Do You Ads? With Angela Henderson | Episode 114

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding

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7 Steps to Optimise your Business for Paid Ads Success

7 Steps to Optimise your Business for Paid Ads Success | Episode 113

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust

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Does Running Paid Ads Tank Your Organic Reach? | Episode 111

In this episode of Ready, Set, Paid Ads, we’re diving into the hot topic that everyone’s whispering (or maybe shouting) about: do paid ads *actually* kill your organic reach? You’ve heard the rumours – that paying for ads means waving goodbye to your organic growth – but is it really true? Today, I’ll break down the

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It's Time to Stop Boosting Posts on Your Phone

It’s Time to Stop Boosting Posts on Your Phone | Episode 109

In this episode of Ready, Set, Paid Ads, we’re tackling one of the most common mistakes businesses make with social media advertising: boosting posts directly from a phone. While it’s tempting to use the boost button for a quick result, this approach often ends up wasting valuable budget without achieving meaningful results. I breakdown the

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