Ready Set Paid Ads Podcast

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, […]

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads. We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You’ll hear

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page. Additionally, we discuss budget sustainability and the

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads. Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure,

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website. We dive into the technical aspects of Google Ads, often

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business?  Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before

When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results. We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and LinkedIn Ads, highlighting which business types

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not! Nataleigh brings her expertise in holistic marketing, sales processes, and systems to explain why marketing

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. We are being told more and more to “leave it to the platform” and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets,