Author name: lyndalharris111@gmail.com

In this episode of Ready Set Paid Ads, I share the most common questions about paid advertising, drawing from 13-14 years of industry experience and answer them too.   We cover everything from the difference between Google Ads and Meta (Facebook) ads in terms of user intent, to setting appropriate budgets for different platforms, and […]

In this episode of Ready Set Paid Ads, I’m sharing the 10 minute hack so you can effectively boost posts with a strategy that gets approval from seasoned ads managers. Discover tips and insights on how to occasionally boost posts and still achieve exceptional results by following a strategy-approved approach. It’s a great listen, while

In this episode of Ready Set Paid Ads, Mary-Anne is joined by Tenai Seymour, founder of Ads Haus, who specialises in Meta and Spotify ads. They discuss Tenai’s journey into the world of ads management, the balance of creativity and data in digital marketing, and the importance of ongoing testing and adaptation in response to

In this episode of Ready, Set, Paid Ads, we explore Meta’s new one campaign strategy that promises to simplify ad management and improve results. By consolidating multiple campaigns into one, marketers can benefit from reduced audience overlap, faster learning, and better budget utilisation. We discuss the integration of Andromeda, Meta’s AI tool, to optimise ad

In this episode of Ready Set Paid Ads, Mary-Anne speaks with Dante St. James one of Australia’s most sought-after speakers and trainers on the digital economy and social media. The conversation covers the importance of knowing your strengths and weaknesses, how to use paid ads on multiple platforms effectively, and strategies for campaign management. Dante

In this episode of Ready Set Paid Ads, the focus is on how to make paid ads truly pay off. We discuss the common failures in ad strategies, why merely boosting posts is ineffective, and the importance of a well-thought-out strategy. I double down on why understanding campaign objectives and knowing your business metrics are

In this episode of Ready Set Paid Ads, discover three effective Google Ads hacks you can implement in just 10 minutes to enhance your ad performance and reduce wasted spend. Learn how to utilise the search terms report to exclude irrelevant keywords, understand the importance of match types (exact, phrase, and broad) to tighten your

In this episode of Ready Set Paid Ads, we delve into Meta’s latest update, Andromeda, which promises a revolution in ad targeting and personalisation. We explain how Andromeda utilises advanced AI to match the right ads to the right consumers at optimal times, changing the way advertisers need to craft and manage their campaigns. Plus

In this episode of Ready Set Paid Ads, Mary-Anne welcomes Kerry Anne Nelson and asks Do You Ads? The episode highlights the importance of having clear strategies, defined goals, and structuring work processes to achieve higher productivity. Kerry shares insights on the challenges and solutions involved in running paid ads and the impact of human

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical