In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering …
Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.” This is a great breakdown of not just how to pick the social channels for your business, but also what different …
CEO Briefing Visibility Coach Anna Scott | Episode 28 Read More »
In today’s podcast Anna Scott shares why CEOs need to increase their visibility and be the Visible Force in their Industry. Anna is a Visibility Coach, empowering passion-led women to step into the limelight, own their personal brand and become a Visible Force in their industry. Using over a decades worth of experience in PR …
CEO Briefing Visibility Coach Anna Scott | Episode 27 Read More »
No one wants to think about breaking-up, but when things don’t go right, or you’ve just outgrown it, you may find your current outsourced or in-house marketing support may be moving on. In this episode I share 3 key things you need to do, to ensure today’s break-up doesn’t negatively impact your digital marketing plans …
Navigating a Digital Marketing Break Up | Episode 26 Read More »
Jason Andrew is a chartered accountant, Co-Founder, and business advisor to high-growth businesses. His accounting firm, SBO Financial, focuses on helping digital businesses with their numbers, ranging from bookkeeping and financial control to profit and cash flow maximisation strategies. Jason is the author of entrepreneurial accounting book, “Stark Naked Numbers.” People have called it the …
CEO Briefing Business Advisor Jason Andrew | Episode 25 Read More »
