Author name: lyndalharris111@gmail.com

In this episode of Ready Set Paid Ads, the focus is on the $20 ad strategy and how to achieve meaningful results even with a smaller budget. We dive into the benefits of a $20 daily budget, and how to leverage it for testing creatives, understanding market responses, and collecting early data before scaling. Practical […]

In this episode of Ready, Set, Paid Ads, we break down the process of writing effective ad copy in just 10 minutes, which you’ll learn in this 10 Minute Hack.   I’ll take you through a simple and repeatable 4-part formula: Hook, Problem, Offer, and Call to Action (CTA). Discover how to grab attention with a

In this episode of Ready, Set, Paid Ads, we dive into the essentials of warm audience targeting in 2025, focusing on rebooting your retargeting strategies to the results you need. The episode discusses four key warm audience segments and explains how to effectively retarget each segment to boost engagement and conversions. Plus, we dive into

In this episode of Ready, Set, Paid Ads, Kate Merryweather, a LinkedIn Strategist discusses the untapped potential of LinkedIn for businesses. She highlights the platform’s advantages over Instagram, particularly for small businesses that struggle with Instagram’s visual demands. Kate emphasises the efficacy of LinkedIn in connecting with a different audience, and shares insights on how

In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer

In this episode of Ready Set Paid Ads, we we’re talking meta AI enhancements in another 10 Minute Hack . I’m sharing what I am saying yes to as Meta continues to roll out AI Enhancements (with some becoming harder to avoid). And what I am definitely avoiding for now. I even pull up the

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. I’m sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. We’ll break down signs that indicate a

In this episode of Ready, Set, Paid Ads, I’m joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories. We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency? Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve

In this episode of Ready Set Paid Ads, we’re back with another 10 Minute Hack . Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics,