Author name: lyndalharris111@gmail.com

In this episode of Ready, Set, Paid Ads, I’m joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories. We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps […]

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency? Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve

In this episode of Ready Set Paid Ads, we’re back with another 10 Minute Hack . Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics,

In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results. We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and

In this episode of Ready Set Paid Ads, we’re joined by Christine Corcoran, a business mindset coach and high ticket sales strategist. We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode

In this episode of Ready Set Paid Ads, we introduce the new ‘Ad Hacks’ series featuring practical, 10-minute episodes focused on actionable advertising tips. The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is

We’re joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats. Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product