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In this episode of Ready Set Paid Ads, we explore three crucial areas you need to address before running your digital ad campaigns. Based on nearly 15 years of experience in the digital marketing industry, the episode emphasises the importance of having a solid foundation to avoid costly mistakes. The three main focuses are offer […]

In this episode of Ready Set Paid Ads, we we’re talking meta AI enhancements in another 10 Minute Hack . I’m sharing what I am saying yes to as Meta continues to roll out AI Enhancements (with some becoming harder to avoid). And what I am definitely avoiding for now. I even pull up the

In this episode of Ready Set Paid Ads, the focus is on the intricacies of scaling ad campaigns effectively to grow your business. I’m sharing the negatives of scaling too quickly and provide a detailed guide on identifying the right time and method to increase your ad budget. We’ll break down signs that indicate a

In this episode of Ready, Set, Paid Ads, I’m joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories. We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency? Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve

In this episode of Ready Set Paid Ads, we’re back with another 10 Minute Hack . Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics,

In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results. We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and

In this episode of Ready Set Paid Ads, we’re joined by Christine Corcoran, a business mindset coach and high ticket sales strategist. We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode

In this episode of Ready Set Paid Ads, we introduce the new ‘Ad Hacks’ series featuring practical, 10-minute episodes focused on actionable advertising tips. The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than