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When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results. We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and LinkedIn Ads, highlighting which business types […]

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not! Nataleigh brings her expertise in holistic marketing, sales processes, and systems to explain why marketing

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. We are being told more and more to “leave it to the platform” and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets,

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple! We explore how paid ads can be transformative for your business, but they can’t succeed fully without a solid organic foundation. Diving into why a strong organic presence can help refine audience targeting and

In this episode of Ready, Set, Paid Ads, I’m joined by Google Ads specialist Bel Irvine. Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads

Paid ads can feel out of reach for small businesses, but they don’t have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. Learn how to: Master Google Ads on a budget: Discover keyword research tactics, campaign types, and

As we start a new year, let’s reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit. We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did you see room for improvement? By

In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding

Tired of your ads underperforming? Ready to unlock the full potential of your paid advertising campaigns? In this episode of Ready, Set, Paid Ads, I delve into the seven crucial steps to optimise your business for ad success. Discover how to harness the power of organic social media, optimise your website, and build a robust