Marketing with Confidence Podcast

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac –  an energetics and strategy business mentor and founder of Essential Shift Consulting. We talk about the role of strategy in growing your business, and how […]

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line

Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses. This episode turned into a mini-masterclass as Melissa took

We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.

https://marketingwithconfidence.podbean.com/e/lyndal-harris-on-launching-a-podcast-to-leverage-your-business/?token=5f4b7b115f8403120b04db939218fbbe If you have ever thought of launching your own podcast, this episode is for you! I catch up with Lyndal Harris Podcast Strategist and the brains behind the Podcast VA. We talk about what makes a great podcast, on how to get started and why podcasts are a great marketing strategy for leveraging your

Email marketing is an opportunity to effectively market to an owned audience that you build. Creating loyalty and increasing your lifetime value of a customer. Email marketing is more than just a newsletter, and in this episode, I discuss how to use email marketing to attract, nurture and convert your target market. Whether you’re a

Loren Bousfield, founder of Gemini Creative Studio joins me in this episode to talk all things branding. We dive into Overcoming Branding Pitfalls, and Loren shares some of the most common mishaps and gives her top tips on how you can avoid them! Listen along and discover the biggest payoffs of getting a cohesive brand

We all know that social media is essential today for building a thriving business, but the process of social media management can feel daunting. Too often left to the last minute, social media becomes an afterthought and a missed opportunity. In this episode I break down the essential elements of social media, and share the