Marketing with Confidence Podcast

Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more. Throughout this episode I’ll answer questions and share my thoughts on: As the last episode of the Marketing with Confidence Podcast, […]

In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads. We look at the importance

In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a

Tired of playing guessing games with your customers? It’s time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it’s become a total game-changer, and how you can use it

In this episode of Marketing with Confidence, we sit down with website design expert Charley Ulale to uncover the secrets to creating a website that not only looks great but also drives conversions. Charley shares valuable insights on choosing the right platform for your business, the importance of branding consistency, and the art of crafting

Are you a small business owner hesitant to jump on the TikTok bandwagon? This episode is for you! Discover how TikTok can be a powerful tool for your business, regardless of your industry or age. Learn why TikTok is growing rapidly, even among older demographics, and how to create engaging content that resonates with your

Do you hate marketing? Feel like it’s a confusing, pushy mess that never leads to sales? You’re not alone. Many small business owners struggle with marketing, but it doesn’t have to be that way. In this episode, marketing expert Rachel Collard joins us to unveil the secret weapon for attracting your ideal clients: a clear

Feeling lost in the marketing jungle? You’re not alone. Small businesses today face a constant battle: how to stand out in a crowded online space with limited resources. In this episode, we’ll cut through the noise and expose the 3 marketing tactics that are officially dead in 2024. We’ll show you how to ditch those

Ever feel like you’re the only one keeping your business afloat?  Imagine waking up to a smoothly running machine, even when you’re not at the wheel.  In this episode, I am joined by Cat Dunn discussing how to unleash the power of systems  in your small business Stop trading time for dollars! Learn how to:

Feeling lost with your small business marketing budget? This episode is your roadmap to success! Ever feel like your marketing budget is a black hole, swallowing money with no results? You’re not alone. This episode equips you with the tools and strategies to craft a killer marketing budget that gets you the results you crave.