First-Party Data: Why It Matters Now More Than Ever | Episode 97

Tired of playing guessing games with your customers? It’s time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it’s become a total game-changer, and how you can use it to build a loyal army of fans. I share how to collect this golden data, and then show you how to turn it into marketing gold. Get ready to level up your marketing game and say goodbye to those pesky third-party cookies worries!