In this episode of Ready, Set, Paid Ads, we’re joined by PR expert Odette Barry from Odette & Co. to explore how PR and paid ads can work together to amplify your brand’s impact. Odette shares her insights into the power of PR in building organic growth and credibility, highlighting how small businesses can get noticed without a huge budget. We dive into the importance of combining PR with even a modest paid ad spend to convert that hard-won attention into sales. Together, we discuss real-life case studies, showing how small business owners can use PR for visibility while using paid ads to nurture that initial interest into lasting customer relationships.
Odette breaks down how small businesses can start simply with retargeting strategies focused on converting site visitors. We talk about the value of creating a balanced strategy that capitalises on both organic reach and targeted ads for better return on investment. Whether you’re a small business owner or just starting out in digital marketing, this conversation will give you actionable insights on how PR and paid ads can work hand-in-hand to drive real results. Tune in for an episode packed with tips, strategies, and the power of a collaborative marketing approach that will help you make the most of your budget and boost your brand’s visibility.
You can connect with Odette to learn more at https://www.odetteandco.com.au/
