Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads.
We are being told more and more to “leave it to the platform” and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of limited lack transparency.
I dive in to Meta’s Advantage Plus and Google’s Performance Max to discuss the challenges of not knowing where your brand is being served, who is seeing your ads, and how conversions are tracked. I breakdown when and why AI powered campaigns may be a good go to, and how to use them wisely.
The episode is filled with practical tips and case studies to help you understand when to use AI Campaigns and when to go back to basics.
If you’re looking to learn even more about AI Powered Campaigns or the Basics, enrol in a live 2 Hour workshop https://thedigitalupgrade.com.au/book-online-workshop/
