Author name: lyndalharris111@gmail.com

As we all ride the economic roller coaster together, slashing the marketing budget can be seem an easy win for reducing costs. In this episode of Marketing with Confidence, I discuss if it’s indeed time to slash the marketing budget for your brand, where to trim your digital marketing spend without impacting your position in […]

In this CEO Briefing I catch up with Content Marketing expert Sarah Spence from Content Copywriting.  Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they’ve always been done. Bringing together data-driven strategy with human-centred

Digital Marketing is an industry built on change and the need to adapt, so with the sudden race to embrace AI, us digital marketers are ready! In this episode I discuss 3 ways that you can dip your toe into AI powered tools to support your digital marketing activities.

Obsessed with helping women make more money, I am thrilled to talk to Angela Henderson in this episode, where we dive into building profitable businesses.  Angela talks about where women fall down, how to market in harder times and generously shares her 3S Framework and how it creates more profit without burnout! Be sure to

Personal branding as a strategic approach is on the rise, just take a look at where our social channels are heading, and you’ll see why. People want to buy from, and connect with people. Personal brands are a way for small brands or brands with limited budgets to make a big impact. In this episode

In this episode, I caught up with Cherie Clonan, proudly autistic founder of powerhouse agency The Digital Picnic and all-round special human. The Digital Picnic teaches digital marketing … and manages a full suite of digital marketing efforts for clients, too. Cherie has built a multi-million-dollar company with empathy-led leadership at the heart and soul

The mid year rolls around fast, and is the perfect time to take stock of both your marketing strategy and your marketing assets. In this episode I share tips on Mid Year Marketing Checks you can do right now!

Influencer Marketing has seen so many shifts in the last five years, and I am pleased to be joined by Social Media Strategist and Influencer expert Alex Mills, to talk all things Influencer and Content Creator opportunities. Alex empowers brands to create inspirational online content via social media strategy, influencer marketing and video production, and

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile. I

It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team. With 15 year’s experience as a leadership development consultant and as