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In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is […]

We’re joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats. Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to ‘sweat equity’ beliefs to embracing them as a vital business

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach,

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads. We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You’ll hear

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page. Additionally, we discuss budget sustainability and the

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads. Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure,

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website. We dive into the technical aspects of Google Ads, often

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business?  Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before