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In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results. We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and […]

In this episode of Ready Set Paid Ads, we’re joined by Christine Corcoran, a business mindset coach and high ticket sales strategist. We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode

In this episode of Ready Set Paid Ads, we introduce the new ‘Ad Hacks’ series featuring practical, 10-minute episodes focused on actionable advertising tips. The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is

We’re joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats. Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to ‘sweat equity’ beliefs to embracing them as a vital business

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach,

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads. We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You’ll hear