Author name: lyndalharris111@gmail.com

Building a Target Market is a critical foundation step in developing an effective marketing plan for your business. In this episode I explore the importance of understanding your target market, the benefits of having a clear target market profile and take you step by step through my formula in creating a target market profile. I […]

It is such an honour to be joined in this episode by my much-loved Leadership Coach, Ami Summers from Craft Coaching and Development, to talk about Emotional Intelligence, diving into how to test for, build and use EQ as a leader of a team. With 15 year’s experience as a leadership development consultant and as

Marketing doesn’t have to break the bank to be effective, in this episode I share my top Free and Low Cost Marketing Strategies that small business owners can implement straight away!

Today’s CEO Briefing is with one of my favourite humans Nikki Malvar, Branding Photographer and owner of Heist Creative, who I have to thank for all my Agency’s stunning brand photography! Nikki is a most talented storyteller – a photographer who builds brands up through incredible imagery and a premium photography experience. Shooting with a

This episode is for anyone wanting to understand the basics of paid digital ads. I will take you through the differences between search and social ads. Where you can DIY and when you need to call in the experts. And, what sort of investment you might need to get started.

In this episode we are joined by Bec Hughes Brand Strategist, Business Coach & Mentor for Brand-led Creatives, and one of my most loved business pals.  She obsesses over clever creativity, challenging the norms, and revealing unexpected outcomes. During her day job, she’s a wordsmith, one-woman creative business owner cheer squad, pixel perfectionist (graphic designer

I am excited in this episode to talk about 2023’s hottest topic ChatGPT! A slightly different twist on the top trends or best hacks, I have a very exclusive interview with ChatGPT themselves! It’s a quickie but a goodie, with ChatGPT sharing exactly why you should use it in your business. 

In today’s episode I am joined by Lauren Stokoe, a Director with IP Australia, talking about who needs to consider registering a trademark, how you can use the new tool TM Checker to do preliminary research on your business name (or even a logo someone develops for you) and what the process is for registering

Which social media channel is superior? And how do you know which to pick for your business? In this episode I reflect on a conversation with a client who asked me to “pick one.” This is a great breakdown of not just how to pick the social channels for your business, but also what different

In today’s podcast Anna Scott shares why CEOs need to increase their visibility and be the Visible Force in their Industry.  Anna is a Visibility Coach, empowering passion-led women to step into the limelight, own their personal brand and become a Visible Force in their industry.  Using over a decades worth of experience in PR