Author name: lyndalharris111@gmail.com

How to price in service-based businesses is a mine field, especially for female owners. Asking the advice of others can be problematic, and undervaluing is a common outcome that ultimately impacts confidence and sustainability. In this episode Anna Lamb talks about Value Based Pricing, discussing where we fall down in our approach to pricing and […]

What do you do when your Instagram account is just not firing, or you’ve left it alone for a while and really want to drive engagement again?  In this episode I talk about the steps you can take to reactivate your account – whether its a large following or a small one, to drive your

Nailing your marketing mindset, is the difference between a business that thrives and a business that nose dives. AJ is a Mindset and Messaging Coach who has helped hundreds of women to overcome their inner blocks, like self-doubt, procrastination and fear of failure, and to have the powerful self-belief and potent messaging to grow wildly

In this episode I recap our recent Business Builders Breakfast, sharing my keynote on digital marketing strategies that can support your business during difficult times (the post covid and into a recession / cost of living crisis!). I run through the foundations of Strategy and then look at Retention Marketing (more on that in this

Growing a sustainable business in the backdrop of the “6-figure overnight success” hype can feel overwhelming. In this episode of Marketing with Confidence, I catch up with Laetitia Andrac –  an energetics and strategy business mentor and founder of Essential Shift Consulting. We talk about the role of strategy in growing your business, and how

Hype aside, AI can has a lot of value to add and as marketers and small business owners now is the time to start testing and evaluating which tools can complement our work processes and improve our outputs. In this episode I discuss time saving hacks that AI can bring to your digital marketing. Breaking

Danica is a Public Relations and Strategic Communications professional who in this episode takes us through the opportunity for Small Business owners to more effectively leverage PR. We talk about how marketing and PR can perfectly complement each other, and what a crisis management plan can look like and why its something small business owners

Get ready for a Social Media 101! Starting right at the beginning, I breakdown why social media is so powerful for small business, how to select the right social channels and set them up properly. Then I’ll step through content creation strategies, how to engage and grow your accounts, as well as a top line

Melissa Pepers a futurist business designer, discusses one of the big missing pieces for CEOs in the marketing puzzle and shares how the practice of Business Design can ensure we ask the right questions to make decisions that will ultimately shape the success of our businesses. This episode turned into a mini-masterclass as Melissa took

We can get so wrapped up in creating the media content for our social media, that the caption becomes the last minute addition. We know we are fighting against a short attention span, so in this bite size episode, I share over 10 tips to create better captions for your social media accounts.