Brook shares her experience with using ads to promote her business training courses and discusses the challenges she faced in adapting her marketing strategies to the changing landscape of digital advertising. We explore the importance of planning and testing advertising strategies to identify what works best for a specific business and audience. As well as […]
Do You Ads? with Brook McCarthy | Episode 106 Read More »
Let’s talk about the one Paid Ad strategy that every business needs. In today’s over crowded digital landscape, running the right ad, that’s cost effective can make all the difference, in standing out. I’ve managed millions of dollars in ads over a decade and more, and I am sharing exactly what I’ve learnt and how
The One Type of Ad, That Every Business Needs | Episode 105 Read More »
So, you’re thinking about diving into the world of paid ads? Well, buckle up, because Kate Toon is here to spill the tea on all things digital marketing. In this episode, she’s dropping knowledge bombs on the pros and cons of ads, sharing her own experiences, and giving you the lowdown on how to make
Do You Ads? with Kate Toon | Episode 104 Read More »
Let’s take three guesses to nail why your ads aren’t working. In this episode, we dive deep into the most common reasons paid ads fail and what you can do to turn things around. Drawing from real conversations with hundreds of business owners, let’s break down the top mistakes marketers make—from blindly boosting posts to
3 Guesses Why Your Ads Aren’t Working | Episode 103 Read More »
Celebrating 100 Episodes of the Marketing with Confidence Podcast, I invited friends, team members and business besties to submit their burning questions about all things building a business, shaping a marketing career and more. Throughout this episode I’ll answer questions and share my thoughts on: As the last episode of the Marketing with Confidence Podcast,
In this episode I dive into a comprehensive guide designed to help small business owners navigate the essential elements of digital marketing. The episode covers everything from setting SMART marketing goals to building an interconnected digital marketing ecosystem that includes your website, social media, email marketing, SEO, and paid ads. We look at the importance
The Digital Marketing Checklist for Small Biz (+ Bonus Toolkit) | Episode 99 Read More »
In this episode of Marketing with Confidence we dive deep into the world of branding with Rowena Preddy, exploring the misconception that a logo is the sole defining factor of a strong brand identity. Join us as we uncover the true essence of branding and its impact on business growth. Discover how to create a
Beyond the Logo: Crafting a Powerful Brand with Rowena Preddy | Episode 98 Read More »
Tired of playing guessing games with your customers? It’s time to ditch the crystal ball and embrace the power of first-party data to make your email marketing and paid advertising more effective! In this episode, I dive deep into what first-party data is, why it’s become a total game-changer, and how you can use it
First-Party Data: Why It Matters Now More Than Ever | Episode 97 Read More »
In this episode of Marketing with Confidence, we sit down with website design expert Charley Ulale to uncover the secrets to creating a website that not only looks great but also drives conversions. Charley shares valuable insights on choosing the right platform for your business, the importance of branding consistency, and the art of crafting
Creating Websites That Connect and Convert with Charlee Ulale | Episode 96 Read More »
Are you a small business owner hesitant to jump on the TikTok bandwagon? This episode is for you! Discover how TikTok can be a powerful tool for your business, regardless of your industry or age. Learn why TikTok is growing rapidly, even among older demographics, and how to create engaging content that resonates with your
Unlock TikTok Growth: 5 Actionable Ideas for Small Business Owners | Episode 95 Read More »
